I’ve always enjoyed watching commercials. When I was a child, it was because the commercial jingles captured my attention. As an adult, I like to identify symbolism used in a marketing campaign. You know, those visual or audio queues (or combinations of both), used to gear a commercial to its target audience. All ad campaigns use these techniques, but it seems the easiest to identify and the most amusing are the ads for Erectile Dysfunction.
My favorite is a Viagra ad they’ve been showing, lately. You know, that new one with Kelly Hu? This commercial must be popular because they’re playing it all the time.
I couldn’t help myself. Everything was right there in front of me. The symbolism was so blatant! Subliminal? HA! There is nothing subtle about this ad, much less subliminal. Let’s get started, shall we?
You have the water imagery. It’s not a two-bathtub reference, but it is a very nice poolside/lakeside shot. The line of the water is a soft, flowing line, similar to the line of the fabric in Kelly’s dress. In contrast, the lines of the deck, umbrellas, and everything “wood” are straight, hard and rigid.
In fact, the lake house, itself, continues the symbolic reference with the hard wood as the commercial shows shots from both inside and outside the retreat.
Trust me… the wood in this house is staying up for longer than 4 hours.
All of this symbolism, I get. I understand. I even understand why they chose Kelly Hu for this ad. Do a Google search on her modeling career. She’s pretty hot.
But someone please answer me this… Why the lighthouses?